Demo Day Discoveries

We recently hosted 2 sets of Demo Days at our partner's (Inition) Demo Studios and welcomed in a wide range of companies including Film Production, Theatre, VFX, Property and Music (including labels and the artists themselves).  

This may appear to be an unusual crowd, however it goes to show where Virtual Reality will make the biggest splashes over the coming months, and the need to fully immerse a user - beyond just a 360 video - is already being realised. All of our visitors were already aware of the importance of audio as a key ingredient to help them engage, entertain, visualise and even sell, through Virtual Reality.

We demoed a range of experiences, highlighting multiple techniques which have been developed over the past 18 months by our research and tech teams - having brought in their mixing and production skills and experience from the film and music industries. The demos used speaker-based 3D Immersive audio, and then moved to headphone-based spatial tracking -  with a mixture of both to represent real world ambience and tracked hearing. 

We are hosting some more sessions soon, so please fill in the form on our site to register your interest or watch this space on twitter for another announcement very soon!